O.R. Tambo International Airport introduces its ‘Back to School’ campaign


A new initiative was launched to complement O.R. Tambo International Airport’s well-structured programme to empower communities in the vicinity of the airport. The airport launched a Back to School Campaign to bolster education and early childhood development, both of which are prime focus areas of the airport’s Corporate Social Investment approach.

As a positive start to 2014, O.R. Tambo International Airport, in partnership with education company Simple Tutoring and Waltons Stationers, launched a Back to School campaign at the OR Tambo Primary School in Phomolong. The objectives of the campaign are to support and foster academic development and to reward excellence in education.

Unathi Batyashe-Fillis, Manager: Communications and Brand Management at O.R. Tambo International, explains, “This is a multi-faceted campaign designed to provide positive support for education within communities adjacent to the airport. Furthermore, it is our way of adding value to the government’s agenda of developing, maintaining and supporting the culture of learning and teaching.

The Back to School campaign started on the 29th of January and will run until 28 February. In total, O.R. Tambo International will donate 1 200 developmental stationery packs to Grade 1 pupils. OR Tambo Primary School will be today’s recipient. Each pack contains a white board and markers, an abacus, a colouring book and crayons, pencils and an eraser. The contents will equip the learners to perform certain key learning expectations, as set out in their curriculum.

Over the next few weeks, Bapsfontein (Daveyton), Umnyezane (Daveyton) and Mpumelelo (Ivory Park) Primary Schools will also receive developmental packs.

Simple Tutoring will provide constant, additional teaching and mentoring in reading, mathematics and science for all grades at these schools. This service will provide an invaluable support structure to the schools and also ensure sustainability of improved learning.

“As a means of rewarding excellence, the airport will hosted the Ekurhuleni North District Awards ceremony for 2013’s top Grade 12 learners on the 6th of February 2014. The learners worked hard and it’s important to acknowledge their efforts,” added Batyashe-Fillis

The campaign will be concluded with the handing over of a science laboratory to Tswelopele High School in Tembisa on 28 February. The school has never had a laboratory facility: an essential resource for the effective teaching of science. This donation is O.R. Tambo International Airport’s response to the shortage of engineers in South Africa and an investment in ensuring that there are sufficient engineers for the aviation sector and the company’s airports in years to come.


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